Loblaws Report
New report suggests almost half of Canadians will take advantage of Loblaw's price freeze but prefer a 鈥渓owest-price guarantee鈥� policy to save money.
HALIFAX, NS. (November 17, 2022) 鈥� Coping with higher food prices has been difficult for many Canadians. Canada鈥檚 number one grocer, Loblaw, opted to freeze prices for 1500 鈥淣o name鈥� products for more than three months, until January 31, 2023. As we are expecting food prices to continue to rise during that period, we investigated how Canadians see the strategy, several weeks after the campaign was announced. Loblaw's announcement was made on October 17.
Media Contact
Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
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sylvain.charlebois@dal.ca
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