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New Survey Reveals Strong Preference for Discounts in Grocery Shopping Habits 

HALIFAX, February 20, 2024 — Loblaw’s recent 50% discount flip-flop on expiring foods prompted many Canadians to explore in-store discounts and food-saving apps. However, the concept of food rescuing remains largely understudied. The Agri-Food Analytics Lab at ºÚÁϳԹÏÍø, in collaboration with Caddle, is releasing a new report on grocery shopping habits, focusing on in-store and app discounting, as well as food rescue initiatives. The survey aims to understand the practices Canadians value and assess their expectations. 

Media Contacts

Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
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sylvain.charlebois@dal.ca

Janet Music, Research Program Coordinator
Agri-Food Analytics Lab,
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janet.music@dal.ca

Download the report: