, Professor of Health Promotion; Scientific Director of the Healthy Populations Institute,听;听, Post-Doctoral Research Fellow, Department of Community Health and Epidemiology, College of Medicine,听;听, Assistant Professor, Nutrition and Dietetics,听, and听, PhD Candidate, Interdisciplinary Studies,听
Universal access to healthy school meal programs is , but Canada lags behind its peers in .
While the federal government committed to a , it has not funded its implementation.
A on a national school food policy will soon be released. It鈥檚 likely that the food industry will have made their corporate interests heard, and industry-affiliated corporations are known to .
Public engagement is key to building inclusive and accessible public policy. The consultations heard from provincial, territorial and Indigenous governments and community organizations about the value and role of healthy school food. It also heard from the food industry 鈥� and this is problematic.
The food industry uses to advance competing corporate industry interests to the detriment of public health.
Food industry lobbying
We have good reason to sound the alarm about the . The food industry regularly borrows from the political playbook of , and other health-harming industries. They do this to .
The federal government has not yet ruled out a significant role for the food industry in the creation of a national school food program. This openness to industry influence or interference is cause for concern due to the of businesses that make or process unhealthy and unsustainable foods.
The also creates an unhealthy and unsustainable reliance on volunteers and charitable giving. Food companies have been free to strategically position themselves as .
If Big Food becomes even more involved with school food, who will really benefit? Our children, or shareholders?
The development of a national school food program will be attractive economically to the food industry as multi-national food companies will see it as a way
By subtly . We saw this with the infamous in the National School Lunch Program in the United States.
Burnishing reputations
At a time when food companies are attempting to engage in in the face of soaring food costs, being seen as the solution to food insecurity might help their image.
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In fact, the food industry promoting itself as being 鈥溾�� represents an evolution of non-market tactics that are designed to effectively manipulate public and political perspectives, including regulatory decisions, to favour industry interests over others. This includes children鈥檚 health.
There are three steps the federal government must take to prevent corporate influence in the development of a national school program:
1. Define the role of the food industry
In collaboration with the provinces and territories, the government must define the role of the food industry and commercial entities in providing food to schools. Schoolchildren must be protected from marketing campaigns and efforts to make junk food more readily available.
in the development of a national school food program or its governance.
2. Invest in the school food program
The government must . This will allow Indigenous governments, provinces and territories, along with local school communities, to tailor and customize their food programming free from the influence of corporate charitable giving.
Although the level of investment to make a national program a reality is likely to be significant, relying on the corporate sector to offset these costs should not be an option.
3. Pass protective legislation
The federal government can make , the Child Health Protection Act, a government bill and increase the chances of its speedy adoption.
It鈥檚 currently a private member鈥檚 bill tabled by Liberal MP Patricia Lattanzio to amend the Food and Drugs Act and prohibit food and beverage marketing directed at children.
Bill C-252 isn鈥檛 perfect, and regulations would need to be drafted. But it could provide an additional layer of protection to prevent corporate entities from marketing to children while they鈥檙e attending school.
Developing and implementing a national school food program can help build the foundations for a healthy population over the long term. The federal government must limit the influence of the food industry on a national school food program to protect the health and well-being of Canadian children and youth.
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