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Thomas K. B. Koo

Assistant Professor

Portrait photo : Thomas Kyo B Koo

Email: tom.kb.koo@dal.ca
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5087
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
 
Research Topics:
  • Consumer behaviour
  • Customer experience
  • Language
  • Digital communication
  • Technology
  • Artificial intelligence
  • Well-being

Education

  • BSc (University of Toronto)
  • MSc (Queen’s University)
  • PhD (University of Alberta)

Research interests

Dr. Koo’s research interests lie at the intersection of technology in marketing and customer experience. His research explores the implications of language used in digital/online communication, as well as the impact of technology, including generative artificial intelligence, on consumers and their well-being.

Selected awards and honours

2024  Pedagogical Innovation Project Grant, Université Laval

2023–2025  SSHRC Insight Development Grant

2022–2024  SSHRC Explore Grant

2022  Distinction Socrate (teaching excellence award), Université Laval