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Faculty of Management

Peggy Cunningham

Professor

PeggyCunningham214

Related Information

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Faculty of Management

Email: PeggyC@dal.ca
Phone: 902-494-8994
Fax: 902-494-1107
Mailing Address: 
Kenneth C. Rowe Management Building
6100 University Ave, Room 5084
Halifax, Nova Scotia, Canada B3H 4R2

 

Education

  • PhD (Texas A&M)
  • MBA (Calgary)
  • BA (Queen's)

Research Interests

Dr. Cunningham's research focuses on ethics and corporate social responsibility, private, fast growth companies and strategic partnerships. While these may seem like totally divergent areas of study, they are linked by their focus on the concepts of leadership, trust, integrity and commitment, which are the core elements of responsible behaviour and high performance within business.

Selected Awards and Honours

  • 2017听 EFMD Case Writing Competition, Category Winner,听"CarbonCure Technologies Inc. 鈥� Saving the World One Brick at a Time"
  • 2011听 Progress Women of Excellence Award (Education)
  • 2011听听Nominated for the Richard W. Pollay Prize, honouring intellectual excellence in research on marketing in the public interest
  • 2009-2015听 SSHRC Regular Grant, $53,500 to study "An open network approach to stakeholder engagement: The impact of power, respect and emotion"
  • 2004听 PricewaterhouseCoopers Leaders in Management Education Award

Selected Publications

  • Fast growth private firms: The power of ethical values and trust in enhancing performance. Cunningham, P.听 In D.C. Poff & A.C. Michalos (Eds.), , Cham: Springer听 (2021)
  • Unethical newsroom behavior: Paradoxes and a perfect storm. Drumwright, M. & Cunningham, P.听Journalism Practice (2020)听顿翱滨:听.
  • Networks of complicity: Social networks and sex harassment. Cunningham, P., Drumwright, M. & Foster, W.听听Equality, Diversity and Inclusion 40(4), 392-409 (2019/2021).
  • When partners divorce:听 Understanding consumers鈥� reactions to partnership termination in cause-related marketing programs. Aghakani, H., Carvalho, S. & Cunningham, P.听International Journal of Advertising, Special Issue Leverage Marketing Communications听 (2019) DOI:听.
  • Drivers of performance of privately owned, rapid-growth firms: A reconceptualization of the trust鈥揷ommitment model of relationship marketing. Cunningham, P. In R. Varadarajan & S. Jayachandran听(Eds.), Innovation and Strategy (Review of Marketing Research, Volume 15). Emerald Publishing, 283-319听 (2018)

Current Teaching

  • BUSI 6450听 Marketing Strategy Seminar
  • COMM 4401听 Marketing Strategy