Marketing
In addition to core courses, students must complete the following four 肠辞耻谤蝉别蝉:听
- - Consumer Behaviour
- - Marketing Communications
- - Marketing Research
- - Marketing Strategy聽
Plus four of:
- - Global Marketing
- -聽Sales Management聽
- - Services Marketing
- - Brand Management
- - Digital Marketing
Career options for Marketing majors
Today's careers offer Marketing majors an opportunity to work in a wide variety of exciting industries including: entertainment, fashion, advertising/public relations,聽market research firms, pharmaceutical companies, publishers, real estate development companies, healthcare, travel, retail and many others. Entry-level, marketing positions can lead to marketing management positions, such as:
- advertising manager
- brand manager
- marketing research manager
- public relations specialist
- purchasing agent
- sales manager
- sales promotion director